|
STYLUS
MARKER SOLVES COUNTERFEITING PROBLEM FOR OKLAHOMA MANUFACTURER
What
do you do when you discover the products you manufacture
are being counterfeited and, worse yet, the counterfeit
products are causing serious performance problems for your
customers?
In
the spring of 1999, that was the problem facing Mathey
Dearman Inc. of Tulsa, Oklahoma, a manufacturer of pipe
cutting, beveling and clamping equipment. "In 60 years
of operation, we had never encountered this problem before," says
Larry Ashmore, director of operations at Mathey Dearman, "but
we needed to find a solution fast because it was causing
havoc with our customers."
The
solution was to put a unique, permanent mark on their parts
with a Geo. T. Schmidt, Inc. (SCHMIDT) stylus marking machine.
Since Mathey Dearman started using a Styliner Mark3 system
to engrave a logo and part number on its products, customers
can tell immediately whether they have a genuine product
or a knock-off.
Challenging
Marking Application
Mathey
Dearman equipment is used all over the world, primarily
in the construction and maintenance of pipelines, oil refineries
and power plants. The machines are used to cut and bevel
pipe ranging from 2" - 48" in diameter. Spacers are utilized
between the saddle and the pipe to allow each machine to
accommodate different pipe sizes, and it was the spacers
that were being counterfeited.
"We
manufacture a wide variety of spacers," explains Larry
Ashmore, "about 70 different spacers in all. They are as
small as a 3/8" diameter bolt pattern with a 1/8" head
thickness, and as large as 1 1/2" diameter and 6" long.
If the spacer dimensions are off even a little bit, it
affects the accuracy of our cutting machines."
The
diversity of spacer sizes and configurations presented
a challenge for Larry Ashmore - finding one marking machine
that could not only make the desired marks, but would also
provide the flexibility to mark large spacers, flat and
round surfaces (both convex and concave), and, most difficult,
offer the precision to engrave very small spacers with
less than 1" of surface area.
"The
range of marking requirements ruled out conventional, dedicated
roll marking and stamping machines," recalls John Gaast,
the local SCHMIDT representative. "The Styliner stylus
marking system was the ideal choice because it can keep
pace with the annual marking volume of 400,000 spacers
and it can handle all of Mathey Dearman's marking applications
without
the expense and changeover time associated with multiple
sets of tooling."
After
seeing a Styliner demonstration, Larry Ashmore and company
owner Don Lockhart decided to purchase one. It took only
one day for John Gaast to install the Styliner Mark3 and
train the primary operator, Mildred Phipps.
How
It Works
"My
first job was marking every spacer in our inventory," says
Mildred Phipps, "so I put the Styliner to the test right
from the start. The machine is easy to operate and, while
I was learning, I got all the technical assistance I needed
from the engineers at Geo. T. Schmidt to program the computer
for our marks."
At
the Mathey Dearman plant, the stand-alone stylus marker
- which is capable of marking logos, serial numbers, nameplate
data, time and date codes, bar codes, ideograms and binary
matrix codes - sits on top of a table in a separate work
station between the shop floor and the office.
"Marking
is the last step in our production process," explains Ashmore. "After
the spacers are formed, assembled, and finished, they are
delivered to the marking station. When marking is completed,
they are delivered to the shipping department for warehouse
storage or immediate shipment."
Marking
parts with the Styliner Mark3 is a simple three-step process.
First, the operator selects the desired marking pattern
from the files stored in the computer memory (files can
be assigned any name by the operator when the mark is created).
Second, the operator positions the part under the stylus
marking head. Third, the marking cycle is initiated with
the keyboard or the mouse. Because of the Styliner's speed
- up to three characters per second - the mark is completed
in less than half a minute.
The
menu-driven software used to create marking patterns is
user-friendly because it contains no complicated programming
language. The operator can import CAD images and other
HPGL graphics, then scale, rotate and position them as
required. Using five built-in fonts, characters can be
created to satisfy virtually any size, spacing and depth
requirements. Character sizes on Mathey Dearman spacers
vary from less than 1/16" up to 3/4" in height.
One
of the Styliner features Mathey Dearman likes best is the "matrix" function
that allows Mildred Phipps, with the use of a special clamping
fixture, to mark more than one part at a time - as many
as she can fit in the overall 2" x 3" marking field. With
some of the smaller spacers, she can mark 8 spacers in
one marking cycle.
The
Real Thing
"The
Styliner has done exactly what we needed. . .and more," concludes
Larry Ashmore. "Now our customers know if a spacer is the
real thing or a fake, so it has completely restored customer
confidence in our products."
According
to Ashmore, stylus marking is also providing an unexpected
benefit. "Customers tell us the engraved part numbers help
to identify and keep track of small spacers that would
otherwise get mixed up on the job site."
"No
doubt about it," echoes John Gaast, "the Styliner Mark3 is the real thing, too. It not only stopped the counterfeiters
in their tracks, but the crisp clean marks have actually
added to their reputation for quality."
|